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商场促销活动策划

策划类型: 商场促销活动 服务区域: 河西区、红桥区、全天津 策划参数: 视频动画、灯光音响、物料搭建 联系人: 吕经理 服务时间: 7 x 24小时 优势: 高性价比

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项目描述

 商场促销活动策划目的

  1、JIBENMUBIAO:WEIQINGHEWODIANKAIZHANGJIDUANWUJIAJIELAILINZHIJIYILIANJIARANGJIAJIALIANWUMEIDESHANGPINGAOPINZHIDEFUWUXIANGMULAIZHUANQUXIAOFEIZHE.WAIKUOSANDAXINGSHANGCHANGMINGQISUZAOYOULIANGDEQIYEPINPAIXINGXIANG。

  2、YINGXIAOMUBIAO:GENJUGELEIZHUTIHUODONGKUOZHANGXIAOFEIZHEDEZHUTIHUODONGCANYUXINGDAIDONGSHICHANGXIAOSHOUTISHENGDAXINGSHANGCHANGJINGJIXIAOYIBINGGENJUYULEYINGXIAODEFANGFATISHENGGONGSIYINGLI。

  3、ZHANGQIMUBIAO:TISHENGXIAOSHOUZONGEKUOZHANGSHICHANGFENEZUIHOUBAOCHIJINGJISHOUYIHESHEHUIJINGJIXIAOYIDEYIZHI。

商场促销活动策划方案

  1、YOUJIANGCUXIAO

  GONGSIGENJUYOUJIANGHUODONGZHENGDA、YOUJIANGHUODONGWENJUANDIAOCHA、CHOUJIANGHUODONG(JILISHI,CENGDISHI,ZUHEXING)、TIAOZHANSAIDENGFANGSHIXIYINZHUGUKEXUANGOUCHANPIN、ZHUANDAGONGSIXINXI;YIZHAOCHOUJIANGHUODONGDETEXINGGUANJIANFENYOUJIANGHUODONGZHENGDA、WENJUANDIAOCHA、CHOUJIANGHUODONG、TIAOZHANSAIDENG。

  2、YOUXICUXIAO

  GONGSISHEJIGOUSIMOUXIESHEJIGOUSIQIQIAO,JINGMIAOLINGQIAODESHOUJIYOUXIHUOBISAIRANGGUKECANJIA,YIQIBAGONGSIXINXI、SHANGPINXINXIZHUANDAJIGUKE。TABUJINJINSHIYIGEYOUXI,ERQIEYIYULE、YOUXIHEYULEWEIZHU。JINGZHENGRENGRANSHIDIERWEIDE。

  RURUJINSHIXINGDECHENGSHIGUANGCHANGXIUZHIZHONG,YIZHIHUISHEJIGOUSIMOUXIEGUANZHONGMENCANJIADESHOUJIYOUXI,RU“1FENZHONGSHEIFANFUDEGONGSIMINGDUO”、“1FENZHONGNEISHUCHUSHANGPINDEQIANSHIMINGCHANPINMAIDIAN”DENG。

  3、HUIYUANZHICUXIAO

  HUIYUANZHIDUYINGXIAOSHIYUNYONGRENZUOWEISHEHUIFAZHANDERENDAOXINLIZHUANGTAISHANGTUANDUIXINRENGAN,YIGUIZHANGZHIDUDEFANGSHICHUANGLI1GEXUANBUDEHUOFEIZHENGGUIDEDEJIGOU,YOUJIGOUXIANGvipHUIYUANFUWUCHENGNUO1GEHUOHAOJIGEQUANYIDIAN,ZHUBUSHIXIANJIGOUYUBENRENLIRUNZUIDAHUA。

  4、SHIYONGCUXIAO

  SHENGCHANCHANGJIAHUODIANJIABABIXUZONGSHUDEHUOPINSHIPIN,MIANFEISONGJIZONGTIMUBIAOGUKESHIYONG。QIMUDISHISHIGUKEZAISHIYONGHOUQINSHENGANSHOUDAOGAISHANGPINDEPINZHIHEZUOYONG,CONGERZIXIAOLIANGSHIZHEDAOZHANGQIXINGGUDINGBUDONGXIAOFEI。

  5、HUANXINCUXIAO

  ZAIMOUXIEZHONGJIANDENAIYONGXIAOFEIPINRUJIAYONGDIANQI、CHUFANGYONGPINDENGXINGYE,SHENGCHANCHANGJIAYIBIANKUOZHANGXIAOFEI,MIANQUGUKE“JIUDEMEIQU XINDEBUDAO”DEXINLIZHUANGTAI,CAIYONGSHENGCHANCHANGJIAHUODIANJIAANBIXUDEEDUSHOUGOUCHULIJIUPIN,GUKEANJIUPINDAZHEEDULAIXUANGOUXINCHANPIN。

  6、LIANHECUXIAO

  2GEHUO2GEZUOYOUDEGONGSISHITIXIAN,ZAIHULIGONGYINGDEJIBENSHANG,YIBICIDESHANGPINHUOYOUDIANDIANKAIZHANHUHUAN,XIANGHUYINGDUIGUKEKAIZHANYINGXIAO。XIETONGYINGXIAODEZHONGLEIGUANJIANYOUQITAXINGYEXIETONG、YUDAILISHANGXIETONG、TONGXINGYEXIETONGDENG。

  7、FUWUCUXIAO

  YIJUJINGDIANYINGXIAOTUIGUANGJICHULILUN,SHANGPINBAOKUOGUANJIANSHANGPIN、YOUXINGHUASHANGPIN、WAIJIASHANGPINSANYIBUFEN,FUWUXIANGMUYINGXIAO,JIUSHISHUOCHANCHENGPINDEWAIJIAYIBUFENJIFUWUXIANGMUSHANGJIGUKEBIJINGZHENGZHEDALIANGHUOGENGYUZHONGBUTONGDEQUANYIFUWUCHENGNUO。

  8、JIDIANCUXIAO

  ZAIKUAIXIAOPINXINGYE,JIDIANYINGXIAOJIUSHIZHIGUKEDUANSHIJIANGENJUSHUCIXUANGOU,JILEIJIFENJUAN、TIEHUAZHI、HUANWUPIAODENG,XIANGYOUGONGSIDEYINGXIAOXIANXINGZHENGCE,JINERSUZAOXIAOFEIZHERENTONGDUJIMANYIDU。

  9、ZENGPINCUXIAO

  GONGSIBIXUSHIQINEIWEIKUOZHANGXIAOSHOULIANG,POBUDEYIXIAOSHOUSHICHANGGONGZUOYALI,XIANGXUANGOUBENCHANPINDEGUKEZHIXINGZENGYUDEYINGXIAOGERENXINGWEI;ZENGPINCUXIAOSHIZUILISHIYOUJIUDOUSHIZUIHELIZUIPUBIANDEYINGXIAOSHOUDUANZHISHOU。

  10、JIANGJIACUXIAO

  GONGSIBIXUSHIQINEIWEIKUOZHANGXIAOSHOULIANG,POBUDEYIXIAOSHOUSHICHANGGONGZUOYALI(GUKE、JINGZHENGZHE、SHANGPINSHENGJIHUANDAI),YUNYONGSHANGPINJIANJIAXUNSUQIANGZHANSHICHANG,TIGAOSHICHANGFENE。RUSHUANG12QINEI,GEZHUDUOZHIZAOXINGYEJUNJUBANJIANJIAYINGXIAOHUODONG,CHOUJIANGHUODONGHOUXIUFUXIANJIA,YINCI,JIANJIAYINGXIAOTINGDAYUANGUSHIYINWEIJIAGEJINGZHENGSUOZHI。

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